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May 9, 2002, AM CEO, announces that BrainstormUSA, an educational software company located in Atlanta, Georgia, will be sponsoring the number 99 car driven by Richie Hearn in this year's Indy 500
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April 14,2003, Alliance Motorsport is proud to announce that Anthony Lazzaro will be driving one of the Sam Schmidt Motorsport entires in this year's Indy 500. Lazzaro has completed his rookie orinentaion at IMS.
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May, 2002, Alliance Motorsport proudly announces it has teamed up with MTV and the Save The Music foundation for this year's running of the Indy 500. Save the Music is a non-profit organization working to raise money to put music programs back in public schools who have lost funding do to budget restraints.
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April 3, 2004, Alliance Motorsport is once again proud to annouce that it has renewed its long-term relationship with American Specialty Products. ASP has provided sponsorship funding for the "up and coming" race car drivers of tomorrow. ASP has awarded over $350,000.00 over the last 4 years to drivers in the SCCA Pro Series, WKA, World of outlaws and Formula Mazda series.
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May, 2002. It is with great pleasure to announce that BrainstormUSA has expanded its sponsorship to Mark Dismore driving for SSM along with associate sponsorship PDM racing.
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November 2005, Alliance Motorpsort has renewed its contract with American Specialty Products for the upcoming season and will award a fully paid sponsorship program to this year's top drivers in both the SCCA Formula Atlantic Series and WKA Champion.
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